The full interview with bonus material:
Tourism in Ontario is a $38 billion business. It is a critical part of Northumberland County’s economy. It generates $120 million annually, according to a 2021 county report.
Tourism operators and related businesses have faced tough times for the past two years. Lockdowns, travel restrictions, and various public health measures crippled the industry.
Now, as the restrictions ease, people are starting to travel more. Tourists are returning as venues and events prepare for the summer of 2022.
In this interview, Nancy Allanson, executive director of the Trent Hills Chamber of Commerce, talks about the trials, tribulations, and triumphs as this beleaguered industry climbs. Allanson will take us back to a significant promotional campaign called Right Here in Northumberland.
It will look at the impacts of the pandemic on entrepreneurs, business owners, and employees and the economic consequences. As well, she will look forward to what is ahead.
Originally aired: June 17, 2022