Journalists need to learn how to ask for money: Lessons from Berkeleyside’s DPO

Screenshot from By Nancy Watzman, Dot Connector Studio Director of Strategic Initiatives Berkeleyside , the eight-year-old for-profit “local newspaper without the paper,” has raised nearly $600,000 in capital from Californians via an instrument known as a “direct public offering,” or DPO. But what, pray tell, is a DPO? […]

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