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6 ways to incorporate Clubhouse and Twitter Spaces in your audience strategy

6 ways to incorporate Clubhouse and Twitter Spaces in your audience strategy

As the pandemic has forced many publishers to change the way they engage with readers, one addition to the audience wheelhouse has been the use of audio-based social media platforms. While audio in news media is nothing new, the addition of audio apps and new features has pushed audio […]
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How The Dallas Morning News expanded its hyperlocal journalism through a web hub and newsletter initiative

How The Dallas Morning News expanded its hyperlocal journalism through a web hub and newsletter initiative

This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable tactics that benefit the news industry as a whole. This “win” comes from Nicole Stockdale , director of digital strategy at The Dallas Morning News . […]
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The local news crisis will be solved one community at a time

The local news crisis will be solved one community at a time

Though the collapse of community journalism is real enough, we believe that its causes are only partly understood. Local journalism is in crisis. “America’s local news has reached its death spiral phase” proclaimed the Columbia Journalism Review in 2018. Two years later, an oft-cited study out of the University […]
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New study: What people tell us about their news habits when they’re not being asked

New study: What people tell us about their news habits when they’re not being asked

It’s a common question that vexes survey researchers who study the media: how much do people’s responses to news consumption questions align with their actual behaviors? The sheer scale and variety of the digital news environment makes it tougher than ever for individuals to recall where they get their […]
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Ad Initiative Saves Community Media Outlets that Save Lives

Ad Initiative Saves Community Media Outlets that Save Lives

In January, the Center for Community Media launched the Advertising Boost Initiative (ABI) , a unique program that works with the New York City government to make sure half of its agencies’ print and online advertising dollars go to community media outlets. As dozens of local newsrooms lay off […]
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Forming a community advisory board for your newsroom

Forming a community advisory board for your newsroom

On May 31, as protests over the police killing of George Floyd swept the nation, staffers at the Long Beach Post in Long Beach, California, watched as some demonstrations in their own city turned violent. By the following morning, 170 businesses in downtown Long Beach had been damaged or […]
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Predictions of newspapers’ demise were premature

Predictions of newspapers' demise were premature

Advertisement Advertise With Us Adrian Wyld / The Canadian Press Minister of Canadian Heritage Steven Guilbeault has introduced legislation offering Canadian news media long-sought supports. Keep reading free: I agree to the Terms and Conditions, Cookie and Privacy Policies , and CASL agreement . Already have an account? Log […]
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