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Now is the time to focus on audience engagement

Engagement has long stopped meaning only when two people intend to get married. For newspapers and media organizations, engagement demands paying attention to their community, building a strong relationship and tending to it in order to make sure it stays strong and healthy. Fiona Morgan is founder of Branchhead […]
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How the Digital Transformation of Local News Can Be Successful

Not so long ago, local newspapers faced little competition. As Warren Buffett would say, the local newspaper used to have a fantastic moat. The world has changed since then. The future of local media has become extremely uncertain. This is because of the shift to a digital, mobile, and […]
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5 Actionable Tips to Epic Reader Engagement for Publishers

The world of digital publishing has continued to be extremely competitive. Ultimately, today’s most successful publishers are investing more in reader engagement than on reader acquisition. For instance, the Financial Times now spends three times more on reader engagement than acquisition. 59% of publishers, however, do the opposite. Top-performing […]
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Opinion, news or editorial? Readers often can’t tell the difference.

Confusion about labeling and design fuel reader complaints that opinions, political agendas and bias are creeping into reporters’ work. (Shutterstock) In print, it’s fairly clear what’s an opinion piece and what’s a news article. Online, things aren’t so clear. Confusion fuels readers’ complaints that opinions, political agendas and bias […]
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Want to read a local newspaper on a Monday morning in Wyoming? The last one still printing is about to stop

Wyoming has six “daily” newspapers, but now none of them will actually print a paper seven days a week. It could be the first time a U.S. state will publish no newspapers on Monday mornings…ever. I hope Wyoming residents who like to start their work weeks with a cup […]
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Are digital startups the great local news hope or a disappointment?

Since fall 2018, more than 80 local digital news sites have been started. An equal number have closed. What does that mean for the industry’s future? A Block Club Chicago reporter (Credit: Alex Garcia/Block Club Chicago) This is an abridged version of an article on Northwestern University’s Medill Local […]
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Local news is being decimated during one of its most important moments

It’s still too early to say whether the pandemic will be one of the defining events of our time. That knowledge will come only if a vaccine takes years to develop. But right now, it looks like local newspapers will be a casualty. They were struggling before COVID-19 because […]
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Fight Back: Responding to Online Attacks Against Journalists

Image: Shutterstock Any journalist who has been trolled, harassed, or otherwise attacked online knows how frightening the experience can be, and how isolated one can feel as a result. But newsrooms are increasingly waking up to the fact that their staff need dedicated support to deal with the growing […]
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“Who’s Producing Local Journalism” NMRP Report

The News Measures Research Project team, led by Shepley Professor Philip M. Napoli, has released a new report: Who’s Producing Local Journalism: Assessing Journalistic Output Across Different Outlet Types By: Jessica Mahone, Qun Wang, Philip Napoli, Matthew Weber, Katie McCollough August, 2019 The economic challenges facing local journalism and […]
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What can journalists learn from community organizers?

With a grant from the Lenfest Institute’s Philadelphia Ecosystem Collaboration Fund, Organizing for Neighborhood News worked with Philadelphia communities to build more representative local news coverage What can journalists learn from community organizers? A lot says Mike Rispoli , director of News Voices, a program led by Free Press […]
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