How KPCC and LAist adapted the public radio fundraising strategy for a digitally native audience

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This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable tactics that benefit the news industry as a whole. This “win” comes from Danny Sway , digital fundraising manager for KPCC and LAist . KPCC […]

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