How KPCC and LAist adapted the public radio fundraising strategy for a digitally native audience

By: Robert Washburn | August 20, 2019

This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable tactics that benefit the news industry as a whole. This “win” comes from Danny Sway , digital fundraising manager for KPCC and LAist . KPCC […]

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Audience Engagement: Now Essential For Journalists (And Politicians)

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Professor of e-journalism Publisher of Consider This

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Not all small newspapers in southwestern Ontario are closing. One town just got a new one
The loss of dozens of journalism jobs and print editions of Metroland papers has many concerned about the impact on the availability of accurate news and democracy. (Erik White/CBC ) Some southwestern Ontario newspaper publishers are bucking trends by continuing to print paper versions of small-town newspapers at a [...] Click here to view original web page at www.cbc.ca
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