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How to Connect with Disinvested Local News Audiences

How to Connect with Disinvested Local News Audiences

SUMMARY The Center for Media Engagement partnered with the Dallas Free Press to explore how Dallas residents — particularly those in the disinvested neighborhoods of West Dallas and South Dallas — perceive local media and how they think that media can better serve their communities. Those participating in the […]
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6 ways to incorporate Clubhouse and Twitter Spaces in your audience strategy

6 ways to incorporate Clubhouse and Twitter Spaces in your audience strategy

As the pandemic has forced many publishers to change the way they engage with readers, one addition to the audience wheelhouse has been the use of audio-based social media platforms. While audio in news media is nothing new, the addition of audio apps and new features has pushed audio […]
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Ad Initiative Saves Community Media Outlets that Save Lives

Ad Initiative Saves Community Media Outlets that Save Lives

In January, the Center for Community Media launched the Advertising Boost Initiative (ABI) , a unique program that works with the New York City government to make sure half of its agencies’ print and online advertising dollars go to community media outlets. As dozens of local newsrooms lay off […]
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Building trust in media: Users don’t see it the same way as journalists, new studies show

Building trust in media: Users don’t see it the same way as journalists, new studies show

(Ren LaForme/Poynter) The evergreen topic of “trust in media” has been getting a fresh examination of late. Several new studies suggest that users and producers of journalism are not necessarily on the same page. The Reuters Institute at Oxford University released a report Thursday that found that journalists seem […]
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Facebook to pay $5 mln to local journalists in newsletter push

Facebook to pay $5 mln to local journalists in newsletter push

Facebook Inc (FB.O) on Thursday said it will give $5 million to pay local journalists in multiyear deals as part of its new publishing platform to help independent writers attract an audience and make money through the social media network. The move is part of Facebook’s answer to the […]
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Building trust in media: Users don’t see it the same way as journalists, new studies show

Building trust in media: Users don’t see it the same way as journalists, new studies show

(Ren LaForme/Poynter) The evergreen topic of “trust in media” has been getting a fresh examination of late. Several new studies suggest that users and producers of journalism are not necessarily on the same page. The Reuters Institute at Oxford University released a report Thursday that found that journalists seem […]
Click here to view original web page at www.poynter.org Continue Reading →

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launched a new campaign in support of local journalist

launched a new campaign in support of local journalist

This is interesting. Twitter has today s as part of World Press Freedom Day, which includes full-page ads in various newspapers promoting Twitter lists of journalists to follow, as well as new education programs and funding to support open press coverage. As explained by Twitter : “As journalists continue […]
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It’s easy to hate ‘the media.’ But local journalism is essential (and holy) work.

It’s easy to hate ‘the media.’ But local journalism is essential (and holy) work.

Editor’s Note: The Moral Economy is a new series that tackles key economic topics through the prism of Catholic social teaching and its care for the dignity of every person. This is the fourth article in the series. The United States, a nation built on newspapers, has journalism in […]
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