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5 Actionable Tips to Epic Reader Engagement for Publishers

The world of digital publishing has continued to be extremely competitive. Ultimately, today’s most successful publishers are investing more in reader engagement than on reader acquisition. For instance, the Financial Times now spends three times more on reader engagement than acquisition. 59% of publishers, however, do the opposite. Top-performing […]
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Local news is being decimated during one of its most important moments

It’s still too early to say whether the pandemic will be one of the defining events of our time. That knowledge will come only if a vaccine takes years to develop. But right now, it looks like local newspapers will be a casualty. They were struggling before COVID-19 because […]
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Reporters need more training to recognize when advocacy groups and other actors — some malicious — are using them to help sow election interference.

Reporters need more training to recognize when advocacy groups and other actors — some malicious — are using them to help sow election interference. Fears about disinformation and media manipulation have sparked a call for increased citizen digital literacy in Canada. But journalists play a powerful role in amplifying […]
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Torstar launches digital-only news initiative for local communities

TORONTO, March 4, 2020 /CNW/ – Torstar Corporation announced today it has signed an exclusive agreement with Innocode, a digital platform and has launched an innovative new project aimed at revitalizing local media in communities across Canada. The initiative, called Torstar Local, was launched recently with its first test […]
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Torstar launches digital-only news initiative for local communities

TORONTO, March 4, 2020 /CNW/ – Torstar Corporation announced today it has signed an exclusive agreement with Innocode, a digital platform and has launched an innovative new project aimed at revitalizing local media in communities across Canada. The initiative, called Torstar Local, was launched recently with its first test […]
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Local news media being ‘kneecapped’ by COVID-19

Photo: Pixabay Licence Local reporting is being kneecapped by pandemic-driven cuts to media outlets across B.C. at a time when community-specific, trustworthy reporting is vital to public health. A project to map the impacts of COVID-19 on Canadian media paints a bleak picture of communities in Canada hurtling towards […]
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Will Canada’s media survive the pandemic? Fifty papers have closed in just the last six weeks

What would happen if the town of Aylmer were to suddenly lose its weekly newspaper? “I think the politicians would be happy to see us go,” says Aylmer Express publisher John Hueston with a chuckle. The paper is not going anywhere any time soon, but it serves as a […]
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In Canada, a government program to support local news tries to determine who’s most deserving

Before the novel coronavirus struck the United States, there was already a small-but-measurable groundswell of support for more government support for local news. But the virus and its devastating effects on advertising — even as the audience for local news has exploded — has accelerated that discussion. (Most recently, […]
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Michael Geist: How to pay for the future of journalism

Newspaper boxes in Toronto. Canadian media organizations face difficult challenges in an age of virtually unlimited internet competition, a dramatic shift toward digital advertising and an unprecedented global economic and health crisis. Ottawa has thus far declined to “take on” Google and Facebook by requiring them to fund local […]
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‘Local is key’: Torstar sale likely won’t impact Ontario community newspapers, insider says

It’s early days, but industry insider John Hinds doesn’t expect the sale of Torstar to a pair of Canadian entrepreneurs will lead to dramatic changes at the company’s chain of weekly community newspapers. And, he says, the deal sends some positive signals about the embattled industry. “I think the […]
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