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How to Connect with Disinvested Local News Audiences

How to Connect with Disinvested Local News Audiences

SUMMARY The Center for Media Engagement partnered with the Dallas Free Press to explore how Dallas residents — particularly those in the disinvested neighborhoods of West Dallas and South Dallas — perceive local media and how they think that media can better serve their communities. Those participating in the […]
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The great unbundling of local news

The great unbundling of local news

Traditional local news sources, especially local newspapers, used to bundle news and information on a whole range of local topics. Local politics comes first to mind. But they have also covered stories that help build community, featuring local people who participate in local sports and local events, in addition […]
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Is the “journalism crisis” just a capitalism crisis?

Is the “journalism crisis” just a capitalism crisis?

The number of newspaper employees in U.S. newsrooms dropped by about half between 2008 and 2019, according to a report from Pew Research Center. Then the pandemic accelerated the damage. In response, the number of unions forming across newsrooms is exploding, alongside a transformation in the industry’s understanding of […]Click here to view original web page at popula.com Continue Reading →

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How anti-vaxxers and ivermectin advocates have co-opted US local news

How anti-vaxxers and ivermectin advocates have co-opted US local news

Last November, the WEAR-TV news station in northern Florida aired a segment on Dr Benjamin Marble, a local doctor who created a free telehealth website offering consultations for Covid-19. Marble, the reporter said, had made it so “patients don’t have to pay a cent” for coronavirus treatment and believed […]
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How anti-vaxxers and ivermectin advocates have co-opted US local news

How anti-vaxxers and ivermectin advocates have co-opted US local news

Last November, the WEAR-TV news station in northern Florida aired a segment on Dr Benjamin Marble, a local doctor who created a free telehealth website offering consultations for Covid-19. Marble, the reporter said, had made it so “patients don’t have to pay a cent” for coronavirus treatment and believed […]Click here to view original web page at www.theguardian.com Continue Reading →

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This local journalist studied other locally owned newsrooms. Here’s what he found.

This local journalist studied other locally owned newsrooms. Here’s what he found.

Image courtesy Tony Baranowski This study has been co-published with the NewStart program at West Virginia University. The author is a 2020-2021 fellow and produced this piece as part of his fellowship. You can view a PDF of the report here. A confluence of political, economic and journalistic root […]
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Life at Local Newspapers in a Turbulent Era: Findings from a survey of more than 300 newsroom employees in the United States

Life at Local Newspapers in a Turbulent Era: Findings from a survey of more than 300 newsroom employees in the United States

Executive Summary | Chapter 1: Introduction | Chapter 2: Methodology | Chapter 3: Profile of Respondents | Chapter 4: Working habits in local newsrooms | Chapter 5: Products and Platforms | Chapter 6: Challenges | Chapter 7: The Impact of the COVID-19 Pandemic on Small-Market Local Newspapers | Chapter […]
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How to Connect with Disinvested Local News Audiences

How to Connect with Disinvested Local News Audiences

SUMMARY The Center for Media Engagement partnered with the Dallas Free Press to explore how Dallas residents — particularly those in the disinvested neighborhoods of West Dallas and South Dallas — perceive local media and how they think that media can better serve their communities. Those participating in the […]
Click here to view original web page at mediaengagement.org Continue Reading →

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6 ways to incorporate Clubhouse and Twitter Spaces in your audience strategy

6 ways to incorporate Clubhouse and Twitter Spaces in your audience strategy

As the pandemic has forced many publishers to change the way they engage with readers, one addition to the audience wheelhouse has been the use of audio-based social media platforms. While audio in news media is nothing new, the addition of audio apps and new features has pushed audio […]
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