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How can local independent news orgs build successful membership programs?

“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.” Would free pizzas offered by a local pizza restaurant entice you to subscribe to your hyperlocal online news source? That’s one approach Covering Katy , […]
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The Denver Post’s rebellion and ‘a crisis in American journalism’

“The biggest crisis in journalism is not Donald Trump’s attacks on The Washington Post and The New York Times ,” Times Editor Dean Baquet said Sunday on CNN. Rather, he argues, it’s “the decline of local newspapers.” Nowhere is that crisis more apparent than in Denver, where the city’s […]
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Google’s pledges $300m to support quality journalism

Publishers have criticised Google for using snippets of their articles on its search engine without permission Google is to encourage users to sign up for digital news and magazine subscriptions as it responds to criticism from the publishing industry that it drains money from quality journalism. The company yesterday […]
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Torstar launches major national expansion

Invests in local newsrooms, introduces StarMetro TORONTO, April 2, 2018 /CNW/ – Torstar Corporation announced today it is launching a major national expansion with a reinvention of its Metro urban commuter newspapers and more robust digital offerings in Vancouver, Calgary, Edmonton, Toronto, Halifax and nationally. The move represents a […]
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What strategies work best for increasing trust in local newsrooms? Trusting News has some ideas

“It’s not so much about gaming Facebook’s algorithm or working with the Facebook changes as much as it is taking advantage of Facebook as a truly social platform.” After six months of investigating thousands of disciplinary cases in dozens of police departments around Cincinnati, Scripps TV station WCPO was […]
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Canada pledges $50 million to local journalism. Will it help?

The Canadian government has pledged to create a $50 million fund to support local journalism in Canada over the next five years. But the money (which amounts to $39 million US), while welcome in an industry that is badly struggling, may also be too little, too late to make […]
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Local News is a Building Block to Rebuild Trust

Local News is a Building Block to Rebuild Trust Illustration by Leon Postma, De Correspondent, used by permission of the Membership Puzzle Project The erosion of public trust in media is not one problem but many. A complex array of systems and forces — including economics, technology, policy, politics, […]
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The Libraries Bringing Small-Town News Back to Life

A woman reads a newspaper at the Bloomingdale branch of the New York Public Library. When a teenager began firing on students in Marilyn Johnson’s old high school east of Cleveland, Johnson searched everywhere to find out what was happening. She first saw the news on CNN, but she […]
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