Robert Washburn

Robert Washburn

Professor of e-journalism Publisher of Consider This

Recent Posts

How Digital News Startups Choose Between For-Profit and Non-Profit Status

Chris Groskopf and Tasneem Raja (Photo by Jamie Maldonado) Last spring, when Tasneem Raja and her husband, Chris Groskopf, launched a hyper-local digital magazine in Tyler, Texas, they were more newsroom colleagues than business partners. The longtime journalists spent the first six months filling The Tyler Loop with data […]
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Why do reporters take the risk to start a media business? These answers might surprise you.

Photo by Annie Spratt on Unsplash Why do reporters take the risk to start a media business? These answers might surprise you. The business models for journalism startups are not all that complicated after all: Here’s why dozens of reporters got started on their own enterprise. After more than […]
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A Guide to Journalists Thinking about Starting an Individual Media Company.

One of the emerging media trends is that many journalists are thinking about starting their own individual media companies, to create their own channels and get monetized directly. I see this more and more on Twitter. Here, for instance, is just one of many examples… Rossalyn Warren is a […]
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How can local independent news orgs build successful membership programs?

“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.” Would free pizzas offered by a local pizza restaurant entice you to subscribe to your hyperlocal online news source? That’s one approach Covering Katy , […]
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Study shows word of mouth still top way readers prefer to share hyperlocal news

LAWRENCE — In this age of social media and electronic communication, many people receive and share their news via social media. But a new study shows that, when it comes to hyperlocal news, more people still tend to share the news they read via face-to-face communication rather than by […]
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Let’s stop talking about how we value local journalism and do something

Commentary Photo via Shutterstock The conversation so far: It’s our final week focusing on what keeps journalists in local newsrooms. So far we’ve learned that pay matters, but it’s not just about pay . We heard from a journalist who stayed in local because she loves the connection to […]
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