Northumberland candidate gets international flavour

Conservative candidate Rick Norlock may be fighting a local campaign for the riding of Northumberland-Quinte West, but he is getting international attention at the same time.

A video from YouTube appears on the website One Pakistan, an online news site. The news value for the audience is a bit hard to figure out. Still, it is a great example of the viral nature of the online world and social media. It also reminds all candidates how little control a campaign can have with social media.